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The Great Escape - Have You Planned Yours?

Press Release   •   Feb 04, 2014 11:16 GMT

This half-term you can enjoy a mini Great Escape for £15 anywhere across the London Midland network.

It could be a sightseeing visit to the great cities of Liverpool, London or Birmingham or a cultural adventure in the historic towns of Stratford upon Avon or Shrewsbury.

And if you’re still looking for inspiration, don’t worry, there’s no shortage of museums, National Trust properties and family friendly activities from zoos, castles and safari parks across our network to choose from. And at £15 for an adult or £5 for a child ticket over the two week promotion, why stop at just one Great Escape?

Railcard holders can claim an additional saving with rail tickets for £9.90 instead of £15, and if it’s a special occasion, there’s also the option to upgrade to first class for £25 for an adult and £10 for a child ticket.

To take off on a Great Escape for the day, simply go to and download a voucher.

There are over 50,000 vouchers available on the website from today, which are valid for travel between 15 February and 2 March. They are redeemable for a day’s unlimited off peak travel, after 9.30am, anywhere on the network *.

To make your getaway even more special, combine your train ticket with a 2 for 1 offer, also on the website, for attractions in Birmingham, Liverpool, Stratford upon Avon and London. The offer includes West End shows, Madame Tussauds, Birmingham Sealife Centre, Anne Hathaway’s Cottage and Liverpool Football Club Stadium and Museum Tour – visit for more information.

London Midland’s promotions manager, Annette Hulme, said “The Great Escape offer is perfect for families looking for an affordable day out during the half-term break – and combined with our 2 for 1 admission offers it really is unbeatable”.

“These offers are always really popular, so we advise customers to download the voucher as soon as possible and present it at their local train station, ideally before their chosen travel date to avoid queues on the day”.


Notes to editors:

Great Escape

1. *Weekdays – Travel within the green shaded area (shown on the attached map) at any time, or elsewhere after 09.30. In the evening, you can’t travel from London Euston with a Great Escape ticket between 17.00 – 18.30.

2. Weekends – To help prevent overcrowding, Great Escape tickets are not valid on direct services from Crewe, Alsager, Kidsgrove, Stoke on Trent, Stone, Stafford, Rugeley Trent Valley, Lichfield Trent Valley, Tamworth, Atherstone or Nuneaton arriving into London before 13.00 on Saturdays (feel free to travel via Birmingham/Coventry though). There are no other time restrictions at weekends.

3. Download Great Escape vouchers online at

4. Redeem the vouchers at staffed stations.

Visit our newsroom website for the latest news, press releases and information about London Midland. You can also create your own account to receive our updates as soon as they are published, straight to your email inbox.  

Since 2007, London Midland has been providing train services to and from London in the south, to Birmingham in the Midlands and Liverpool in the north-west.  Over 60 million passenger journeys a year are made using on the network and London Midland manage 148 stations and operate
over 1,300 services a day.

London Midland is owned by Govia, the partnership between the Go-Ahead Group and Keolis. Govia
is the UK’s busiest rail operator, responsible for nearly 30 per cent of UK passenger rail journeys through its three rail companies, Southern (which includes Gatwick Express services), Southeastern and London Midland.  Further information on Govia is available at

London Midland has won a range of awards, including Best Local Transport Integration, four Rail Business Awards for marketing, public relations and customer information, five Golden Spanner Awards for Engineering, three IOIC awards for internal communication and three Railstaff Awards for Outstanding Customer Service, Lifesaving and Charity Work.

In 2013 London Midland was awarded the Investors in People (IiP) Silver Award and been awarded the 5 Star award by the European Foundation for Quality Management (EFQM) in 2012.

For more information about London Midland please visit the London Midland website or the newsroom website.


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