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Striking station planting helps Lichfield win Heart of England in bloom

Press Release   •   Oct 10, 2017 14:02 BST

New Cathedral-inspired planter at Lichfield City station

Lichfield has received the top award in the Heart of England in Bloom 2017 competition, endorsing the exceptional quality of the city’s striking floral displays. Mentioned by judges as an area particularly worthy of recognition was the “colourful” new planting at Lichfield City train station, helping to influence their overall decision in favour of the Cathedral city.

The awards process involved judges taking a walk through Lichfield, with various stop points featuring floral displays, including Swinfen Hall, the canal and station.

As part of an ongoing process of improving the station environment, which formerly experienced problems with vandalism, Blooming Lichfield chair Richard Lewis suggested Lichfield City take part in the competition to further enhance its appearance for rail passengers and the local community alike.

A key element in the platform displays is a planter inspired by local landmark, Lichfield Cathedral, constructed in wood, donated by Marshdale Construction, by London Midland Soho depot technician Ben Williams and colleagues Shaun Wright and Clair Smith Wright. Blooming Lichfield has also supported London Midland by providing attractive hanging baskets, while the Tourist Association and Lichfield District Council also supplied new planters for installation on the platforms.

Tawhida Yaacoub, London Midland customer service manager for Cross City North, commented: “To win Heart of England in Bloom is an incredible achievement for Lichfield, and it certainly wouldn’t have been possible without the generous support of a number of local businesses and individuals. Lichfield City station is a real story of transformation and the next steps are to keep the displays looking beautiful as well as adding new winter plants for the coming months.”

Faye Lambert, head of community rail at London Midland, added: “This station project has been a true partnership effort, with support from the station team and Property Services, Carlisle Cleaning Services, even Ben’s mum Linda came along to help with the planting. This award and the judges’ comments on the station displays are a great reminder of what can be achieved when people work together. If you would like to be part of the community team involved in sustaining and improving this project for the future, please get in touch with us at www.londonmidland.com/adoptastation

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Since 2007, London Midland has been providing train services to and from London in the south, to Birmingham in the Midlands and Liverpool in the north-west.  Over 70 million passenger journeys a year are made using on the network and London Midland manages  150 stations and operates  1,300 services a day.

London Midland is owned by Govia, the partnership between the Go-Ahead Group and Keolis. Govia is the UK’s busiest rail operator, responsible for nearly 30 per cent of UK passenger rail journeys through its three rail companies, GTR (which includes Gatwick Express services), Southeastern and London Midland.  Further information on Govia is available at www.govia.info

London Midland has won a range of awards, including Best Local Transport Integration, five Rail Business Awards for marketing, public relations and customer information, five Golden Spanner Awards for Engineering, three IOIC awards for internal communication and three Railstaff Awards for Outstanding Customer Service, Lifesaving and Charity Work. In 2017 London Midland was named as Britain's most improved train company by the Institute of Rail Operators and the UK's most improved  organisation for customer service in the UKCSI survey.

In 2017 London Midland was awarded the Investors in People (IiP) Gold Award and been awarded the 5 Star award by the European Foundation for Quality Management (EFQM) in 2014.

For more information about London Midland please visit the London Midland website or the newsroom website.

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