On Sunday, over 15,000 cyclists took to the streets of the West Midlands for the inaugural Vélo Birmingham. Amongst them was a team of 60 riders from London Midland, raising money for Birmingham Children’s Hospital.
The route for the event took in 100 miles of Staffordshire and Worcestershire countryside, before finishing in Birmingham city centre. After months of training, the London Midland team managed to raise over £3,000 for the charity.
The train operating company has strong links to the Birmingham Children’s Hospital, having been the presenting partner for The Big Sleuth, the city-wide community art trail across Birmingham.
London Midland’s managing director, Patrick Verwer, said: “What a fantastic weekend. It was a real pleasure to see so many people out and about on their bike, getting to know their local areas. Community events such as Vélo are the lifeblood of the city and at London Midland, we are constantly looking for new ways to support and engage with local people across our network. The fact that we could do this and raise money for a truly great cause is fantastic.
“Every single one of our riders should feel very proud of what they achieved on Sunday. Not only did they successfully complete a very long cycle event, but they also raised a significant sum for an extremely worthy charity in the process.
“The Birmingham Children’s Hospital Charity holds a lot of significance for many people in the city and its surrounding areas and there won’t be many families who don’t know someone who has experienced their care. The charity does fantastic work and we are extremely proud to be supporting it again, following The Big Sleuth earlier this summer.”
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Since 2007, London Midland has been providing train services to and from London in the south, to Birmingham in the Midlands and Liverpool in the north-west. Over 70 million passenger journeys a year are made using on the network and London Midland manages 150 stations and operates 1,300 services a day.
London Midland is owned by Govia, the partnership between the Go-Ahead Group and Keolis. Govia is the UK’s busiest rail operator, responsible for nearly 30 per cent of UK passenger rail journeys through its three rail companies, GTR (which includes Gatwick Express services), Southeastern and London Midland. Further information on Govia is available at www.govia.info
London Midland has won a range of awards, including Best Local Transport Integration, five Rail Business Awards for marketing, public relations and customer information, five Golden Spanner Awards for Engineering, three IOIC awards for internal communication and three Railstaff Awards for Outstanding Customer Service, Lifesaving and Charity Work. In 2017 London Midland was named as Britain's most improved train company by the Institute of Rail Operators and the UK's most improved organisation for customer service in the UKCSI survey.
In 2017 London Midland was awarded the Investors in People (IiP) Gold Award and been awarded the 5 Star award by the European Foundation for Quality Management (EFQM) in 2014.