London Midland has extended its partnership with the Albion Foundation, the community arm of Premiership club West Bromwich Albion.
The train operator has been an official partner of the Foundation for the last six months and has supported the organisation with a number of events including the Albion Foundation Day and the Blind Dave Colour Run. This partnership has now been extended and the additional London Midland funding will now support West Bromwich Albion’s Women and Girls football teams as well as the West Bromwich Albion basketball teams.
The Albion Foundation plays an integral role in the local community, focusing on the areas of education and development, sports development and disability sports. The Foundation works closely with young people, helping children back into mainstream education or finding alternative paths into employment. Its work with schools also extends to sports development, delivering P.E. lessons and CPD for teaching staff.
There are currently 26 West Bromwich Albion disability sports teams including powerchair and blind football, whose profile the Albion Foundation works to raise in the local community.
The renewed partnership will allow the Foundation to carry on its work within the wider local community.
Commenting on thepartnership, London Midland’s commercial director, Richard Brooks, said: “By working with the Albion Foundation, we have a great opportunity to support our local communities through the work they do. There is a real enthusiasm across the business for the Foundation’s work and the continued partnership means that even more people can get involved and show that they care.”
“Getting closer to the communities we serve is a central goal of our business and the Albion Foundation serves as an excellent example of a large organisation making a real difference. We are extremely proud to be a partner and look forward to working with them over the coming months.”
Jonathan Ward, sports development and sponsorship officer at the Albion Foundation, said: “We are extremely pleased to have extended our partnership with London Midland. This partnership will enable us to continue to make a difference within our local community and schools and will give the respective teams supported by the organisation their own identity. London Midland is a fantastic organisation which we are delighted to be associated with.”
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Since 2007, London Midland has been providing train services to and from London in the south, to Birmingham in the Midlands and Liverpool in the north-west. Over 70 million passenger journeys a year are made using on the network and London Midland manages 150 stations and operates 1,300 services a day.
London Midland is owned by Govia, the partnership between the Go-Ahead Group and Keolis. Govia is the UK’s busiest rail operator, responsible for nearly 30 per cent of UK passenger rail journeys through its three rail companies, GTR (which includes Gatwick Express services), Southeastern and London Midland. Further information on Govia is available at www.govia.info
London Midland has won a range of awards, including Best Local Transport Integration, five Rail Business Awards for marketing, public relations and customer information, five Golden Spanner Awards for Engineering, three IOIC awards for internal communication and three Railstaff Awards for Outstanding Customer Service, Lifesaving and Charity Work. In 2017 London Midland was named as Britain's most improved train company by the Institute of Rail Operators and the UK's most improved organisation for customer service in the UKCSI survey.
In 2017 London Midland was awarded the Investors in People (IiP) Gold Award and been awarded the 5 Star award by the European Foundation for Quality Management (EFQM) in 2014.