Following a bumper year for station adoption, the achievements and hard work of local communities taking part in London Midland’s Adopt a Station scheme were celebrated today in the annual stakeholder conference.
12 new community rail posters were launched, featuring images and narrative from example projects throughout the network; Coseley, Hednesford, Northfield, Nuneaton, Olton, Ridgmont, Stechford, Stone, Stratford-upon-Avon, Widney Manor and two projects at Smethwick. The posters are being showcased at Snow Hill station with the aim of encouraging more people to join their local Adopt a Station scheme.
The conference follows what has been a hugely successful year for London Midland’s Adopt a Station initiative, with 30 stations being adopted from right across the network, involving almost 200 new adopters. Helping the train operating company to get closer to the communities it serves, the scheme aims to make stations more welcoming, providing ‘Simply Better Journeys’ for customers. London Midland supplements this work through other far reaching community rail projects, eight of which have been shortlisted at the national Community Rail Awards which will be announced on 5 October.
In addition to supporting community rail partnerships (CRPs) on the Abbey Line and Marston Vale Line, the latter of which has seen its number of adopters double in the last year, London Midland is now also jointly funding North Staffordshire CRP. This has enabled the extension of community rail objectives to stations like Penkridge, which has recently been enhanced through community art produced by local primary schools.
Faye Lambert, head of community rail at London Midland, commented: “The new posters at Snow Hill are a great way of telling the story of what has been achieved thanks to the hard work and dedication of station adopters, community partners and our CRPs over the past 12 months. It is thanks to them that so many communities and customers can now enjoy the special added value that community involvement brings to stations, something of which they should all be incredibly proud.”
Richard Brooks, commercial director at London Midland, added: “We hope that people passing through Snow Hill will be inspired by the fantastic work undertaken by local adopters and it will encourage them to be part of their local railway. It’s been rewarding to look back at the past year of station adoptions and we trust the next will be equally, if not more, successful.”
For more information about station adoption and being part of your local railway, visit londonmidland.com/adoptastation.
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Since 2007, London Midland has been providing train services to and from London in the south, to Birmingham in the Midlands and Liverpool in the north-west. Over 70 million passenger journeys a year are made using on the network and London Midland manages 150 stations and operates 1,300 services a day.
London Midland is owned by Govia, the partnership between the Go-Ahead Group and Keolis. Govia is the UK’s busiest rail operator, responsible for nearly 30 per cent of UK passenger rail journeys through its three rail companies, GTR (which includes Gatwick Express services), Southeastern and London Midland. Further information on Govia is available at www.govia.info
London Midland has won a range of awards, including Best Local Transport Integration, five Rail Business Awards for marketing, public relations and customer information, five Golden Spanner Awards for Engineering, three IOIC awards for internal communication and three Railstaff Awards for Outstanding Customer Service, Lifesaving and Charity Work. In 2017 London Midland was named as Britain's most improved train company by the Institute of Rail Operators and the UK's most improved organisation for customer service in the UKCSI survey.
In 2017 London Midland was awarded the Investors in People (IiP) Gold Award and been awarded the 5 Star award by the European Foundation for Quality Management (EFQM) in 2014.