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Innovation continues at London Midland

Press Release   •   Oct 13, 2017 14:15 BST

Innovation continues at London Midland

London Midland will be showcasing the latest innovations in rail travel on Wednesday 18 October. The train company will be holding an industry ‘Demo Day’ at its innovation lab in Birmingham’s ICentrum building.

Labs by London Midland brings together some of the UK’s brightest and hottest technology start-ups to work as partners in developing solutions that improve rail journeys. Heralded as creating a new era for improving rail journeys when it opened earlier this year, Labs by London Midland is designed to bring fresh thinking to the industry.

London Midland managing director, Patrick Verwer, explains “Eighteen months ago we set ourselves a challenge – how does an industry, that is now in its third century, re-ignite the embers of innovation? After all the railway was the first social-network.

“The invention of the steam engine meant people, goods, commerce and, most importantly, ideas could move around the country, and ultimately the globe, faster than ever before. In the nineteenth century, the finest brains in the world applied themselves to creating bigger and better railways. With Labs by London Midland we are recapturing that pioneering spirit of innovation.”

Labs by London Midland offers an accelerator programme to help new-tech companies develop and showcase their ideas across the rail industry. Six companies from the first programme, run in the Spring, are already working with London Midland. The interest in the second programme was overwhelming, with over 100 applicants vying for just 10 places.

While working on their ideas, over a 12-week period, each company also receives coaching and advice across a range of business disciplines including finance, marketing and communications. The start-ups also have access to London Midland’s data to help them better understand the needs of rail customers.


Notes to editors

The Demo Day takes place on Wednesday, 18 October between 1530 and 1930. You are invited to send a representative. 

The address is:London Midland Labs - iCentrum Building, Innovation Birmingham Campus, Holt Street, Birmingham Science Park Aston, Birmingham B7 4BB.

Visit our newsroom website for the latest news, press releases and information about London Midland. You can also create your own account to receive our updates as soon as they are published, straight to your email inbox.  

Since 2007, London Midland has been providing train services to and from London in the south, to Birmingham in the Midlands and Liverpool in the north-west.  Over 70 million passenger journeys a year are made using on the network and London Midland manages  150 stations and operates  1,300 services a day.

London Midland is owned by Govia, the partnership between the Go-Ahead Group and Keolis. Govia is the UK’s busiest rail operator, responsible for nearly 30 per cent of UK passenger rail journeys through its three rail companies, GTR (which includes Gatwick Express services), Southeastern and London Midland.  Further information on Govia is available at

London Midland has won a range of awards, including Best Local Transport Integration, five Rail Business Awards for marketing, public relations and customer information, five Golden Spanner Awards for Engineering, three IOIC awards for internal communication and five Railstaff Awards for Outstanding Customer Service, Lifesaving and Charity Work. In 2017 London Midland was named as Britain's most improved train company by the Institute of Rail Operators and the UK's most improved organisation for customer service in the UKCSI survey.

In 2017 London Midland was also awarded the Investors in People (IiP) Gold Award and the 5 Star award by the European Foundation for Quality Management (EFQM) in 2014. Achievements for working with communities recognised with an International Corporate Social Responsibility (CSR) award (2017), an HR Excellence award for Best CSR Strategy (2017) and five national Community Rail awards (2017).

For more information about London Midland please visit the London Midland website or the newsroom website.

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