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​Children help create brighter welcome at Shifnal station

Press Release   •   Oct 18, 2017 09:38 BST

Creative Shifnal schoolchildren and Shifnal Forward Transport group show off new artwork for their station.

Colourful new artwork has been launched at Shifnal station, created by schoolchildren to demonstrate local pride whilst making the station more welcoming for customers.

The project, coordinated by London Midland in partnership with Shifnal Forward Transport Group, involved children from three local schools creating designs to brighten up the station underpass. Children from Shifnal Primary, St Andrew’s Primary and Idsall High were invited by local Shifnal Forward Transport Group members David Curtis, Robert Owen and former Mayor of Shifnal Gerald Nickless to get involved with their local railway.

Across the three schools, 20 children worked together to create three large canvases. They drew on their knowledge of the local area to create striking new artwork, using a variety of media. The creations were sponsored and later fitted by London Midland.

Idsall High’s intricate design, ‘Welcome to Shifnal’, features the town’s distinctive rail viaduct intertwined with ‘Welcome’ in different languages, rail destinations and local landmarks. Children at St Andrew’s Primary named their colourful project ‘What a Wonderful World’, focusing on celebrating the surrounding countryside, whilst Year 6 children at Shifnal Primary researched the history of the local area for their piece, ‘Places in Shifnal’.

Promoting learning, empowerment, local pride and teamwork, this project exemplifies London Midland’s key objectives for community rail initiatives.

Faye Lambert, head of community rail at London Midland, commented: “Grateful thanks to all the schools, teachers, classroom assistants and the children for their ideas and hard work, which has resulted in an inspirational project for Shifnal station. Special thanks to Idsall High’s Head of Art, Mr Alastair Baldwin, who sourced and distributed all the art materials for the project, and of course to Shifnal Forward Transport Group for bringing the schools on board and supporting the project throughout. The artwork is a fantastic improvement to the station underpass and the children should be very proud of what they have achieved.

“London Midland is dedicated to getting closer to the communities it serves in order to create ‘Simply Better Journeys’ for customers. We hope this project inspires people of all ages to see what a difference they can make to their local station, as well as giving rail passengers a great first impression of their area.”

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Since 2007, London Midland has been providing train services to and from London in the south, to Birmingham in the Midlands and Liverpool in the north-west.  Over 70 million passenger journeys a year are made using on the network and London Midland manages  150 stations and operates  1,300 services a day.

London Midland is owned by Govia, the partnership between the Go-Ahead Group and Keolis. Govia is the UK’s busiest rail operator, responsible for nearly 30 per cent of UK passenger rail journeys through its three rail companies, GTR (which includes Gatwick Express services), Southeastern and London Midland.  Further information on Govia is available at www.govia.info

London Midland has won a range of awards, including Best Local Transport Integration, five Rail Business Awards for marketing, public relations and customer information, five Golden Spanner Awards for Engineering, three IOIC awards for internal communication and five Railstaff Awards for Outstanding Customer Service, Lifesaving and Charity Work. In 2017 London Midland was named as Britain's most improved train company by the Institute of Rail Operators and the UK's most improved organisation for customer service in the UKCSI survey.

In 2017 London Midland was also awarded the Investors in People (IiP) Gold Award and the 5 Star award by the European Foundation for Quality Management (EFQM) in 2014. Achievements for working with communities recognised with an International Corporate Social Responsibility (CSR) award (2017), an HR Excellence award for Best CSR Strategy (2017) and five national Community Rail awards (2017).

For more information about London Midland please visit the London Midland website or the newsroom website.

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